A Space for Collaboration and Innovation: Captivating Installations at the Indonesia Design Week 2025 Townhall

During Indonesia Design Week (IDW) 2025, the Townhall area at Indonesia Design District (IDD) PIK 2 became one of the most vibrant and visited spots of the event. The space featured a series of innovative installations that blended art, design, and sustainability, showcasing how cross-disciplinary collaborations can produce works that are both inspiring and relevant to today’s issues.

One of the highlights came from the collaboration between SMEG and Museum MACAN, presenting an installation that blurred the boundaries between art and functionality. This work explored the kitchen as a space for expression—where aesthetics and technology unite to create a striking visual experience.

Kohler showcased the elegance of modern bathroom design through the interplay of light, materials, and color, embodying luxury in simplicity. Meanwhile, the collaboration between AHEC (American Hardwood Export Council) and Studio Hendro featured three wooden works inspired by Balinese philosophy and values.

Adding a vibrant touch to the Townhall, Manawa presented a lively installation full of captivating colors, while Mamagreen highlighted outdoor design focused on comfort and sustainability, illustrating harmony between people and nature. On the other hand, Millimeter Manifesto showcased works by nine Indonesian product designers, merging functionality and aesthetics in thoughtful design expressions.

The collaboration between Viro and Tulola captivated audiences with its fusion of synthetic fibers and Tulola’s signature jewelry craftsmanship, creating a dialogue between tradition and innovation. Gebyok Wood brought the essence of Indonesian culture into a contemporary space, reinterpreting traditional carved wooden elements with modern sensibilities while retaining their symbolic meaning.

Bringing sustainability to the forefront, IMPAX Sustainability presented installations made from wood and tofu waste, highlighting the potential of eco-friendly alternative materials.

With such visionary installations, the Townhall of IDW 2025 stood as a true reflection of the event’s spirit—celebrating creativity, collaboration, and the future of sustainable design.