IDD Pavilion Sets the Stage for Indonesia's Future Direction of Global Interior Design

Indonesia’s design and creative industry is steadily and confidently carving out its place on the global stage, with its participation in Salone del Mobile Milano 2026 marking a truly proud and defining milestone. This moment is not only a celebration of talent and craftsmanship, but also a reflection of how far the nation’s creative ecosystem has evolved—growing into a dynamic force that is ready to engage and compete internationally. The visit of the Indonesian Ambassador to Italy, Prof. Dr. Junimart Girsang, to the IDD Pavilion further underscores this progress, sending a strong and meaningful signal of the government’s unwavering support for a sector that is now boldly expanding beyond borders.

The meeting was more than ceremonial—it reflected a shared vision, a sense of pride, and a collective ambition to elevate Indonesian design onto the world stage. The House of Indonesia, also known as the IDD Pavilion, has become a vibrant hub of attention throughout the exhibition, drawing interest from global audiences, industry leaders, and creative communities alike. This enthusiasm is evident in the growing number of meeting requests, ranging from Indonesian experts based in Europe to a series of promising B2B engagements that open doors for future collaborations.

Among these meaningful exchanges are strategic discussions with Prof. Andreas from the University of Bologna, Mr. John Lubbe Baker of the Benelux Indonesia Association in Belgium, representatives of the Taiwanese Consulate General in Italy, and Marva Griffin. One particularly exciting prospect is the exploration of a collaboration for the SaloneSatellite Permanent Collection in Jakarta, targeted for September this year—an initiative that could further strengthen Indonesia’s position within the global design network while creating new opportunities at home.

As aptly expressed by Alvin Tjitrowirjo, this participation represents a golden opportunity to present Indonesia’s distinct design identity to the world—an identity shaped by cultural richness, thoughtful concepts, and a strong commitment to quality execution. Indonesia’s presence at the world’s largest furniture and design exhibition is the result of a powerful and harmonious collaboration between the Ministry of Creative Economy, the Ministry of Trade, the Indonesia Design Development Centre (IDDC), ITPC Milan, and the Indonesian Embassy in Rome. Together, they have ensured that Indonesia is not just present, but truly seen and felt.

More than a moment of participation, this is a statement of transformation. Indonesia is no longer positioned merely as a market, but as an emerging and respected player—one that contributes meaningfully to material innovation, design thinking, and the future direction of global interior architecture. It is a moment filled with pride, optimism, and a clear sense that Indonesia’s creative voice is only just beginning to resonate across the world.